8 Comments

Great article

Expand full comment

Crucial considerations, thanks for sharing.

Expand full comment

Amazing article - I didn't even think about the second order effects until you pointed them out.

Expand full comment

Great Article

Expand full comment

Great as always🔥

Expand full comment

Super stuff as always, sir!

Expand full comment

This gave me a bit of a brain fog moment, "A dollar of churn does not equal just one dollar of lost revenue." And I write churn specific articles all the time! Such a fantastic read — it really shows how well you understand the subject.

If you ever feel compelled to suggest solutions around reducing churn, would love for you to consider Churnkey. The free metrics product (https://churnkey.co/churn-metrics) can be enough for most companies to build out their retention cake charts, visualize break downs in voluntary vs involuntary churn, and more.

Here's an ungated demo if that helps: https://www.loom.com/share/04d3e984d9234738810824c517b34b3a?sid=c570f146-8bce-48cb-b6be-ed07c02ec424

Expand full comment

Good article but it is time to better understand the churn reason: economical, usage, value. Customer are usually stopping usage for good reasons. Customer success teams need to move from usage/adoption to value realization to secure ARR

Expand full comment