This gave me a bit of a brain fog moment, "A dollar of churn does not equal just one dollar of lost revenue." And I write churn specific articles all the time! Such a fantastic read — it really shows how well you understand the subject.
If you ever feel compelled to suggest solutions around reducing churn, would love for you to consider Churnkey. The free metrics product (https://churnkey.co/churn-metrics) can be enough for most companies to build out their retention cake charts, visualize break downs in voluntary vs involuntary churn, and more.
Good article but it is time to better understand the churn reason: economical, usage, value. Customer are usually stopping usage for good reasons. Customer success teams need to move from usage/adoption to value realization to secure ARR
Great article
Crucial considerations, thanks for sharing.
Amazing article - I didn't even think about the second order effects until you pointed them out.
Great Article
Great as always🔥
Super stuff as always, sir!
This gave me a bit of a brain fog moment, "A dollar of churn does not equal just one dollar of lost revenue." And I write churn specific articles all the time! Such a fantastic read — it really shows how well you understand the subject.
If you ever feel compelled to suggest solutions around reducing churn, would love for you to consider Churnkey. The free metrics product (https://churnkey.co/churn-metrics) can be enough for most companies to build out their retention cake charts, visualize break downs in voluntary vs involuntary churn, and more.
Here's an ungated demo if that helps: https://www.loom.com/share/04d3e984d9234738810824c517b34b3a?sid=c570f146-8bce-48cb-b6be-ed07c02ec424
Good article but it is time to better understand the churn reason: economical, usage, value. Customer are usually stopping usage for good reasons. Customer success teams need to move from usage/adoption to value realization to secure ARR