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Will Sullivan's avatar

Great article. Love the different definitions used for ARR which also impact down stream metrics such as Gross & Net Revenue Retention when benchmarking firms.

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OnlyCFO's avatar

Thanks Will! And it’s important for all folks (not just finance) to understand the differences because it impacts the key drivers of the biz

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Kevin Stevens's avatar

Great overview, see this trip up so many young investors - especially deferred revenue. That piece also means you have a liability to serve (sometimes means extra costs) which creates overhang if growth slows.

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OnlyCFO's avatar

Yep. While deferred revenue is kind of a good liability, it’s still an obligation

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