Are you sure you’re a CFO?! 🤨. You seem too well-rounded in your interests, instincts and thoughtfulness!
I know you know me for my SaaS metrics diatribes and geekiness… but one philosophy I’ve had all along is that to continue to attract attention and ultimately leads - you’re going to have to do more than SEO or even good blog posts. You need killer, unique content that you can sever off from the scrapers and AI. For me — I happen to think benchmarks can be some of that content. Especially if you are a large player in your space and have lots of industry-specific data that you can serve up in an anonymized, safe, valuable way — that Google and the LLMs can’t steal. Important players already have that content — they don’t need to run surveys. The question is how to unlock it.
Building an audience and collaborating with Content Creators is clearly becoming the winner. Any product I have become aware of has been through X, Substack or Youtube. If my favourite content creator is using it then I know to give it a try.
hey CFO- kind of related to your post, but how would you suggest growing an audience today on Substack/X as a lone wolf if it's so much more competitive
Another great, timely post.
Are you sure you’re a CFO?! 🤨. You seem too well-rounded in your interests, instincts and thoughtfulness!
I know you know me for my SaaS metrics diatribes and geekiness… but one philosophy I’ve had all along is that to continue to attract attention and ultimately leads - you’re going to have to do more than SEO or even good blog posts. You need killer, unique content that you can sever off from the scrapers and AI. For me — I happen to think benchmarks can be some of that content. Especially if you are a large player in your space and have lots of industry-specific data that you can serve up in an anonymized, safe, valuable way — that Google and the LLMs can’t steal. Important players already have that content — they don’t need to run surveys. The question is how to unlock it.
Best compliment ever :)
And 100% agree. Unique and interesting data is extremely valuable. Especially when it is timely and recent like your benchmarks
Building an audience and collaborating with Content Creators is clearly becoming the winner. Any product I have become aware of has been through X, Substack or Youtube. If my favourite content creator is using it then I know to give it a try.
hey CFO- kind of related to your post, but how would you suggest growing an audience today on Substack/X as a lone wolf if it's so much more competitive