Sure. But my question is can you reliably forecast churn and customer lifespan? How well do you know your customer behavior. I think that’s where most companies don’t really understand and can cause misunderstanding in unit economics
Yeap and one thing that works great for that is to track a few simple leading signals in onboarding and product usage instead of waiting for the renewal data to tell you that there’s a problem.
The spreadsheets reveal the leak, but in my experience what fixes the unit economics is when you nail the first 90 days with your customers.
Sure. But my question is can you reliably forecast churn and customer lifespan? How well do you know your customer behavior. I think that’s where most companies don’t really understand and can cause misunderstanding in unit economics
Yeap and one thing that works great for that is to track a few simple leading signals in onboarding and product usage instead of waiting for the renewal data to tell you that there’s a problem.