Good post. At the end when you say don’t forget GTM efficiency, how do you plan to do that without an in depth knowledge of GTM effectiveness and materiality. How do you know what to cut / remove from GTM spend? This is where understanding the network of causes and effects really matters.
N is only 6 on that 101% NDR but yea wow that is shocking
Yeah, small sample but from what I have seen not too crazy from many other companies in that range
Good post. At the end when you say don’t forget GTM efficiency, how do you plan to do that without an in depth knowledge of GTM effectiveness and materiality. How do you know what to cut / remove from GTM spend? This is where understanding the network of causes and effects really matters.
💯- I have written posts on that in the past but some of these are also on my list to write in the coming weeks. So stay tuned :)