Ramp's focus on contribution profit is a great way to align growth with efficiency. It’s a reminder that true sustainability comes from understanding and optimizing unit economics, not just chasing top-line metrics.
Hi! Could you please elaborate on how to calculate "contribution profit" please? (an example could be useful). Thank you. I did Contribution Margin across cohorts which proved useful to see how ICO, value proposition, pricing impacted the overall financial equation of the business 🙂
Ramp's focus on contribution profit is a great way to align growth with efficiency. It’s a reminder that true sustainability comes from understanding and optimizing unit economics, not just chasing top-line metrics.
Hi! Could you please elaborate on how to calculate "contribution profit" please? (an example could be useful). Thank you. I did Contribution Margin across cohorts which proved useful to see how ICO, value proposition, pricing impacted the overall financial equation of the business 🙂
This could be a good newsletter topic. Not one right answer so would be good to go deeper on it