Interesting story about ZoomInfo. Not getting enough value may be an easy cop out for many customers not to continue the service, however, I wonder if there is some truth to it. After all, if a product truly adds value and solves a problem for me, I wouldn't skip on the bill even if cash is tight.
So, a large number of customers using this as a reason to churn should light some fire under the product team.
Interesting story about ZoomInfo. Not getting enough value may be an easy cop out for many customers not to continue the service, however, I wonder if there is some truth to it. After all, if a product truly adds value and solves a problem for me, I wouldn't skip on the bill even if cash is tight.
So, a large number of customers using this as a reason to churn should light some fire under the product team.